We built a bunch of free tools for the Indian creator world. No login, no paywall, no catch. Whether you're a creator trying to grow and get paid fairly, or a brand trying to spend a budget wisely, they answer the questions we get asked most.
Four are live right now, with two more on the way. Here's the full set, and when to reach for each one.
1. YouTube Channel Analyzer
Paste any channel and instantly see its real subscribers, views, engagement, an India-accurate earnings estimate, a fair brand-deal rate, and a channel grade. Think Social Blade, but sharper and built for India. You can even compare two channels side by side to settle who really earns more.
→ Check a YouTube channel · How much do YouTubers earn in India?
2. Engagement Rate Calculator
Enter any Instagram account and see its engagement rate, and whether that's strong for its size. Great for creators proving their worth, and for brands checking a creator before a deal.
→ Check an engagement rate · What's a good engagement rate?
3. Creator Pricing Calculator
Stop charging too little. Turn your followers, engagement, topic and format into a fair rate range, so you can quote brands with confidence.
→ Calculate your rate · How to price yourself
4. Best Time to Post
Get suggested posting windows for your platform and audience, so your content lands when India is actually online. Then fine-tune with your own analytics.
→ Find your best time to post · Best time to post in India
5. Campaign Budget Planner (coming soon)
For brands: put in a budget and a goal, and see a realistic creator mix, how many creators of what size you can afford, before you spend a rupee. Launching soon. In the meantime, our guide covers it: how much should brands spend?
6. Audience Quality Checker (coming soon)
Followers can be bought. This tool will spot the signs of a fake or low-quality audience, so creators can prove they're clean and brands can avoid paying for bots. Launching soon. For now, here's how to spot fake followers yourself.
All six are free and take seconds. Bookmark the toolbox, and when you're ready to turn insights into income, create a free profile.
Explore all free toolsWhy we made these free
India's creator world runs on guesswork. Creators charge too little, brands overpay, and everyone relies on screenshots and rumours. These tools swap guesswork for real numbers.
They're free because the real product is simpler: InfluencerMetric is a marketplace where creators show verified stats and brands book and pay through escrow. The tools help you make smarter calls. The platform helps you act on them, safely. Know your worth with the tools, then get booked on InfluencerMetric.
FAQ
Are these tools really free?
Yes. Every tool is free, needs no login, and has no paywall. You only make an account if you want a profile and want to get booked by brands.
Which tool should a new creator start with?
Start with the Engagement Rate Calculator and the Creator Pricing Calculator. Together they tell you how valuable your audience is and what to charge.
Do the tools work for both YouTube and Instagram?
Yes. The YouTube Analyzer covers YouTube channels, and the engagement, pricing, timing and audience tools cover Instagram and creator work more broadly.