Free Tool
Engagement Rate Calculator
Type a handle and instantly see the engagement rate, average likes and comments — and how they compare to creators the same size.
Instant results for creators on InfluencerMetric
What counts as a good engagement rate?
Engagement shrinks as audiences grow — so always compare against creators in your own bracket. Industry medians by Instagram follower count:
| Creator size | Median engagement | Excellent |
|---|---|---|
| Nano (1K–10K) | ~4.0% | 6%+ |
| Micro (10K–50K) | ~2.5% | 3.8%+ |
| Mid-tier (50K–500K) | ~2.0% | 3%+ |
| Macro (500K–1M) | ~1.5% | 2.3%+ |