Privacy Policy

1. Information We Collect

We collect information you provide directly: name, email address, profile information, and content you create. We also collect usage data automatically including IP addresses, browser type, pages visited, and actions taken on the platform.

2. Instagram and Social Account Data

When you connect your Instagram account to InfluencerMetric, we access and store the following data from the Instagram API (via Meta's platform):

• Instagram username and profile information
• Follower count and following count
• Post/media count
• Profile picture URL
• Engagement metrics (likes and comments on recent posts)
• Access tokens required to retrieve the above data

This data is used exclusively to display verified creator statistics to brands on the InfluencerMetric platform and to authenticate your identity as a creator. We do not post, publish, or modify any content on your Instagram account. We do not sell or share your Instagram data with third parties except as described in Section 4.

You can disconnect your Instagram account at any time from your account settings. Upon disconnection, your Instagram access token is deleted from our systems within 24 hours. To request full deletion of all Instagram data we hold, contact us at welcome@influencermetric.com or visit our data deletion page.

3. How We Use Your Information

• To provide, maintain, and improve the platform
• To display verified creator statistics to brands seeking collaborations
• To process transactions and send related information
• To send transactional and promotional communications (you can opt out)
• To monitor and analyze usage patterns to improve user experience
• To detect, prevent, and address fraud and security issues

4. Information Sharing

We do not sell your personal data or your Instagram data. We share information only with:

• Service providers who help us operate the platform (e.g., hosting, email)
• Other users as necessary for transactions (e.g., brands see your Instagram stats)
• Law enforcement when required by applicable law

Our use of Instagram data obtained via Meta's APIs complies with the Meta Platform Policy.

5. Data Security

We use industry-standard encryption (TLS/HTTPS) for all data in transit. Passwords are hashed using Argon2id. Social account access tokens are encrypted at rest. We implement access controls, regular security audits, and follow OWASP security guidelines to protect your data.

6. Cookies

We use essential cookies for authentication and session management. We may use analytics cookies to understand platform usage. You can disable non-essential cookies in your browser settings.

7. Your Rights

You have the right to access, correct, or delete your personal data at any time. To exercise these rights, contact us at welcome@influencermetric.com. For Instagram data deletion specifically, visit: influencermetric.com/api/instagram/delete.

8. Data Retention

We retain your data for as long as your account is active. When you delete your account, your personal data is permanently removed within 30 days, except where legally required. Instagram access tokens are deleted immediately upon account disconnection.

9. Children's Privacy

InfluencerMetric is not directed at children under 16. We do not knowingly collect data from anyone under 16 years of age.

10. Changes to This Policy

We may update this policy from time to time. We will notify registered users of material changes via email. Continued use of the platform after changes constitutes acceptance of the updated policy.

11. Contact

For privacy questions or data deletion requests: welcome@influencermetric.com