Influencer Pricing Calculator
Stop guessing what to charge. Get a benchmark price for every Reel, post, Story and video — based on your size, niche and engagement.
Don't know your engagement rate? Check it free here — it can raise your suggested price by up to 50%.
How the estimate works
The calculator starts from a per-1,000-followers benchmark for your size bracket (smaller creators earn more per follower), then adjusts for two things brands actually pay for:
Engagement: An audience that responds is worth more. Engagement above your bracket's median can raise your price up to 50%; well below it, the estimate drops.
Niche demand: Finance, tech and education creators convert higher-value customers and command a premium; entertainment content trades slightly below the baseline.
Sources: aggregated 2024–25 influencer-marketing rate surveys and marketplace pricing data. Estimates, not guarantees.
Frequently asked questions
How much should I charge per Instagram Reel?
On our own marketplace the median Instagram Reel is listed at ₹2,500, with half of the 91 live Reel packages between ₹1,000 and ₹6,000, counted on 12 October 2026. Those are prices creators list, not invoices that settled. We publish a rate by follower band only for creators who connected Instagram, so the count is verified: a Reel lists at a median of ₹2,000 under 10,000 followers and ₹4,750 at 10,000 to 50,000. Engagement and a high demand niche like finance or tech push a quote up.
Do YouTube videos pay more than Instagram posts?
Usually yes. A dedicated YouTube video takes far more production effort and stays discoverable for years, so it commands roughly 2–3× the price of a Reel for the same audience size. In-video integrations of 60–90 seconds are typically half the dedicated-video rate.
Why does my niche change my price?
Brands pay for buying intent, not just eyeballs. Finance, tech and education audiences convert into higher-value customers, so those creators charge a premium — often 20–40% above lifestyle or entertainment content at the same follower count.
Should I charge extra for usage rights?
Yes. Your quote covers content on YOUR channel. If a brand wants to run your video as their own ad (paid usage), standard practice is to add 30–100% depending on duration and placement.
Are these prices guaranteed?
No — they're estimates from published influencer-marketing benchmarks so you have a starting point for negotiation. Your real rate depends on audience quality, past results and demand for your niche.
Turn your rate card into bookings
List your packages on InfluencerMetric and let brands in India book you directly — payment secured before you start.