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Not agency estimates — median rates from live creator rate cards on our marketplace. Pick a budget, choose your mix, and see the campaign it funds.
Your ₹25,000 buys
31creator bookings
Median listed rates, Aug 2026 · see the full data
See creators in this budgetSmaller than you think
The real market clears below published rate cards — a ₹25,000 test buys 10+ bookings at live medians.
Spread beats splurge
Ten nano creators outperform one mid-tier name on engagement per rupee — and give you ten pieces of content to compare.
Escrow removes the risk
Money is held until you approve the work. No delivery, no payment — that's the whole point.
Far less than most brands assume. At real marketplace medians (August 2026), an Instagram Reel lists at ₹2,000, a Story at ₹500 and a YouTube Short at ₹2,000 — so a ₹25,000 starter campaign realistically buys 10+ creator bookings. Published agency guides quote higher because they include management fees.
₹15,000–₹50,000 is enough for a meaningful first test with nano and micro creators, who also average the highest engagement rates (4%+ for nano). Spread it across 8–15 creators rather than one big name: more audiences, more content, and clearer data on what converts.
They are median listed rates computed from live rate cards on the InfluencerMetric marketplace — real prices set by real creators, republished monthly. They are not survey estimates or agency rate cards.
On InfluencerMetric every booking is escrow-protected: payment is held when you book and released only after you approve the delivered work. If nothing is delivered, the money comes back.
