Quick answer: we checked more than 70 Indian beauty, skincare and makeup brand websites on 4 November 2026, and these 17 have a live collaboration form, affiliate programme or creator page. The clearest terms: Foxtale states a minimum 20% commission for affiliates, Plum pays 10% on sales through your code, Metabu takes paid and barter creators with no follower minimum, and Mamaearth's form asks for your follower count and niche. On our own price list, beauty Reels have a median of ₹2,000. Under ASCI's rules, even an unsolicited PR box needs a label such as "Ad" or "Free gift".
Search for a skincare brand collaboration form and you get lists of fifty brands with no links and no dates. Most of those brands have no public form at all. So we did the slow version: opened each brand's own website, looked for a creator, affiliate, ambassador or collaboration page, and kept only the ones that loaded on the day we checked. The offer column uses each brand's own words. Where a page does not say whether it pays, we say so.
The list: Indian beauty and skincare brands with a live collaboration page
Checked 4 November 2026: every page below was opened and read that day. The last column is what the page itself says, nothing added. Many well known brands had no public creator page, so they are not here.
| Brand | Category | Page | What the page offers |
|---|---|---|---|
| Foxtale | Skincare | Affiliate Program | A minimum 20% commission on every purchase through your link or code. Products are sent to creators who qualify, and launch hampers go out case by case. |
| Foxtale | Skincare | Creator Collaborations | A separate collaboration form behind a robot check. Terms not stated. |
| Plum | Skincare and body care | The Plum List (affiliate) | Free to apply. 10% commission on sales after discount; your audience gets 15% off. A welcome package to start. Commission is invoiced every two months once it reaches ₹3,000. |
| Pilgrim | Skincare, hair, makeup | Affiliate programme (Pilgrim Ambassador) | Free to join, approval in about a week to 10 days. Your audience gets 30% off with your code; commission on the final order value, invoiced once it reaches ₹3,000. |
| Metabu | Makeup | Influencer and creator program | Paid campaigns, free product barter and your own commission code. No follower minimum; you pick paid, barter or either. |
| Gush Beauty | Makeup | Gush Insider | A flat 15% commission on sales through your link or code; your audience gets 10% off. Opportunities to receive free products. Free to join. |
| Typsy Beauty | Makeup | Affiliate Typsy Triber | 15% commission on the total order; your audience gets a flat 15% off with your code. |
| MARS | Makeup | Affiliate Creator Program | Up to 10% commission on eligible sales; your audience gets a flat 15% off orders above ₹499. |
| Juicy Chemistry | Organic skincare | Affiliate Program | 10% commission on every order through your code or link; your audience gets 10% off. Paid on delivered orders only. |
| Colorbar | Makeup | Colorbar Affiliate Program | Your code gives followers a discount and you earn commission on the order value. Sign up needs basic details and KYC documents. The discount and bonus figures on the page carry an end date, so confirm current terms. |
| Dot & Key | Skincare | Affiliate portal | Commission on every successful referral, on all qualifying purchases, not only the product you showed. Free to join. |
| De'Lanci | Makeup | Collaboration page | Open to barter and paid, depending on your profile. Reference criteria of 2% to 3% engagement, 50+ comments and 500+ likes, but smaller creators can still apply. Applications by email, address on the page. |
| Mamaearth | Skincare and hair | Collaboration request form | The support page links a form that asks your Instagram followers, YouTube subscribers and niche. No terms stated. |
| Kay Beauty | Makeup | Kay Affiliate Community | An application form that asks why you want to join. Terms not stated. |
| Sanfe | Women's personal care | Affiliate Program | The page title says you earn commission promoting Sanfe; the form asks for Instagram, YouTube and city. Rate not stated. |
| Kiro | Makeup | Influencer program form | Asks for your Instagram handle, follower count, age and location. Terms not stated. |
| Skinbae | Korean beauty retailer | Affiliate Program | Up to 7.5% commission per referral sale; your customer gets 10% off. |
| Nykaa Affiliate Program | Beauty marketplace | NAP | Commissions, PR campaigns with early access to launches, a chance to be featured on @napbynykaa and @mynykaa, live streams and events. No rate shown before sign up. |
Most of these are affiliate programmes: a code that gives your followers a discount (15% off at Plum, 30% at Pilgrim) and pays you a cut of each sale. Only Metabu and De'Lanci say outright that they do paid as well as barter work. And two pages, Plum's and Pilgrim's, say a commission invoice can only be raised once you reach ₹3,000, which matters if your audience is small.
Myntra's programme, which is not in the table
Myntra sells beauty too, and runs its creator programme, the Ultimate Glam Clan, inside the Myntra app rather than on a public page. Its press release of 16 April 2025 says more than 500,000 creators had signed up and that creators can earn up to ₹25,000 a month, paid in Myntra credits rather than cash.
Apps that pass brand briefs to creators are another route. We tested nine in brand collaboration apps in India.
Let beauty brands come to you. Brands on InfluencerMetric search creators by niche and city, see verified stats from connected accounts, and book at your price. Payment is held until they approve the work.
Create your free creator profileCopy paste pitch for a beauty creator with 5K to 50K followers
Small beauty and D2C brands write briefs that ask for an honest, natural review, their hashtags, proper disclosure and delivery within a set number of days. Put all four in your first message.
Hi [Brand] team,
I'm [Name], a skincare and makeup creator from [city] (@[handle], [followers] followers, [engagement]% average engagement on my last 10 Reels). My audience is mostly [age group] with [skin type or concern], and my top Reels are honest routines and before and after textures, no filters.
I'd like to test your [product] for [14] days and post one 45 second Reel: first impressions, texture and finish on camera in daylight, and an honest verdict on [concern]. I'll use your hashtags, tag your page, and add the Paid partnership tag plus #ad or Free gift in the first line, as ASCI requires.
My rate for one Reel is ₹[amount], with posting on your page included. Paid ad use is extra. If you are only sending PR right now, I'm open to the product plus ₹[smaller amount].
I can post within [7] days after the test period. Media kit: [link].
Thanks, [Name]
The 14 day test matters for skincare. It gives you an honest verdict to stand behind, which is also what ASCI asks of you (more below). Work out your engagement with the free engagement rate calculator, and see how to approach brands for collaboration for the DM version and the follow up rule.
What to charge: live Reel prices for beauty creators
From the InfluencerMetric live price list, counted 3 November 2026. These are asking prices set by creators, not invoices that settled.
| What | Median price | Packages counted |
|---|---|---|
| Instagram Reel, beauty niche | ₹2,000 | 84 |
| Instagram Reel, all creators | ₹2,000 (middle half ₹1,000 to ₹5,000) | 132 |
| Reel, under 10,000 followers | ₹1,500 | 64 |
| Reel, 10,000 to 50,000 followers | ₹4,000 | 18 |
| UGC video (brand posts it, not you) | ₹5,000 | 16 |
Follower bands come from creators who connected Instagram, so the count is Instagram's own. The 10,000 to 50,000 band rests on 18 packages; treat it as a direction.
Worked example. You have 12,000 followers and a brand offers a PR box worth ₹900 for a Reel. The median Reel at your size is ₹4,000, so the box covers under a quarter of it. Counter with the box plus ₹3,000. If the same brand runs an affiliate programme at 10% and your code sells ₹20,000 in a month, that is ₹2,000, and on Plum or Pilgrim it only becomes payable once your commission reaches ₹3,000. Fees pay on delivery; commission pays on sales. Ask for both if your audience buys.
In the 8 weeks to 3 November 2026, brands posted 16 campaigns on InfluencerMetric with a median budget of ₹5,000; 12 were paid and 4 barter. That is a small sample. For a number tuned to your engagement, try the creator pricing calculator, and if you mostly shoot for brands to post, see what D2C brands want from UGC.
What beauty creators must disclose under ASCI
Beauty is where PR boxes arrive unasked, and that is exactly the case ASCI's guidelines name. Here is what ASCI's own pages say, as a checklist.
- A free product counts. ASCI's guidelines define a material connection to include free products "with or without any conditions attached including those received unsolicited". Gifted, barter, affiliate code and paid posts all need a label.
- Use a label from ASCI's list. ASCI's FAQ lists #Advertisement, #Ad, #Sponsored, #Collaboration, #Partnership, #Employee and #Free gift, and says "No other labels can be used". The guidelines also accept the Instagram Paid Partnership tag, Affiliate, and YouTube's Includes Paid Promotion tag. Note the word is Collaboration, not collab.
- Put it where nobody can miss it. Not in your bio, not at the end, not inside a block of hashtags, and not behind the more button.
- Reels and Stories with no caption need the label on screen. For a video of 15 seconds or less it must stay at least three seconds; from 15 seconds to two minutes, one third of the video; two minutes or longer, the whole section about the brand.
- No filters that sell the result. ASCI's dos and don'ts list "Use filters on apps to mislead consumers when it comes to benefits (making hair shinier, teeth whiter, etc.)" as a don't. For skincare, that means no smoothing filter on the after shot.
- Check the claims you repeat. The guidelines advise influencers to satisfy themselves that the brand can substantiate its claims. If a serum claims to remove pigmentation in 7 days, ask for the proof before you say it. ASCI's guide adds: do not talk about a product you have not tried.
ASCI says it does not impose fines, but it can name non compliant influencers and escalate cases to the government and regulators. Supplements sold as beauty products can also fall under ASCI's separate rule for health and nutrition advice, which asks for relevant qualifications. Our disclosure rules guide covers the consumer protection side. This is a summary, not legal advice; for anything with money at stake, check with a lawyer.
Where to look next
Most Indian beauty brands still seed products through DMs and agencies with no public page. Barter collaboration brands in India explains how to spot the ones that do. To see who brands compare you with, browse the top beauty creators and the beauty influencers directory.
Publish your beauty Reel price. Connect Instagram so your stats are verified, list a package, and get paid once the brand approves your content.
Join as a creator, freeFAQ
Is there a free skincare brand collaboration form I can fill today?
Yes. Mamaearth's support site links a collaboration request form, Foxtale and Kiro have creator forms, and Kay Beauty, Sanfe, Pilgrim and Plum take applications for their affiliate programmes. Plum and Pilgrim both say applying costs nothing.
Which makeup brands collaborate with small creators?
Metabu's page says it has no follower minimum and takes both paid and barter creators. De'Lanci says it is open to barter and monetary collaborations depending on your profile, and lists 2% to 3% engagement only as a reference.
Should I pay a brand to join its creator programme?
No. Plum and Pilgrim both say applying is free, and Foxtale's page warns that it never asks for payments for promotional activities outside its official platform. A request for money to register is a red flag.
Do I need to disclose a PR package I never asked for?
Yes, if you post about it. ASCI counts unsolicited free products as a material connection, so the post needs a label such as "Free gift" or "Ad".
Sources
- Foxtale: Affiliate Program
- Foxtale: Creator Collaborations
- Plum: The Plum List (affiliate)
- Pilgrim: Affiliate programme (Pilgrim Ambassador)
- Metabu: Influencer and creator program
- Gush Beauty: Gush Insider
- Typsy Beauty: Affiliate Typsy Triber
- MARS: Affiliate Creator Program
- Juicy Chemistry: Affiliate Program
- Colorbar: Colorbar Affiliate Program
- Dot & Key: Affiliate portal
- De'Lanci: Collaboration page
- Mamaearth: Collaboration request form
- Kay Beauty: Kay Affiliate Community
- Sanfe: Affiliate Program
- Kiro: Influencer program form
- Skinbae: Affiliate Program
- Nykaa Affiliate Program: NAP
- Plum: affiliate terms and conditions
- Myntra: Over 500k creators sign up for Myntra's Ultimate Glam Clan program (16 April 2025)
- ASCI: Guidelines for Influencer Advertising in Digital Media
- ASCI: FAQs on influencer advertising
- ASCI: Influencer advertising do's and don'ts
- ASCI: Guide for social media influencers
- InfluencerMetric live price list, counted 3 November 2026 (asking prices set by creators), and campaigns posted by brands in the 8 weeks to 3 November 2026.