Free reference
The UGC Handbook
Everything we know about making a living from UGC in India, written in order, kept current, and free. Real rate data from live creator rate cards, the brands actually hiring, and what the work pays month to month.
Start here
What the job is in India, and how creators get their first paid brand order.
Get paid properly
What to charge, and what creators actually earn month to month.
Find the work
Which brands are hiring, which platforms are worth your time, and how deals start.
Make better content
The openings that hold attention, and the niches that pay most.
The Indian market
Where the creator economy is actually growing, and who is winning in it.
For brands hiring UGC
Budgets, vetting and briefs, from the other side of the table.
Free tools
No signup, no email wall. Built because the answers are easier to calculate than to look up.
How this is written
Every number has a source
Rates, fines and performance figures link to where they came from. Where sources disagree, we say so and explain which we trust.
We correct things publicly
We published a UAE fine figure that was too low and fixed it, and we say plainly that widely quoted half-million dirham penalties apply to different offences entirely.
No invented data
Where we do not have marketplace data for a market, we cite published benchmarks and label them as such rather than dressing estimates up as our own numbers.
When you are ready to be hired
Publish your packages free and let brands find you. Payment sits in protected from the moment they book, so a delivered video is never an unpaid invoice.
List your rate card free